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What makes it unique is that it has never aimed to be a traditional conference. From the very beginning, the organizers envisioned an informal yet highly professional environment where experts from different industries could connect freely, exchange ideas, and build new partnerships. Year over year the festival hosted thousands of participants and hundreds of exhibitors which lead to an eventual change in location from Millenáris Park to Lágymányosi Campus of ELTE University.
Photos by: Balázs AndorkóThe weeks leading up to the event were filled with intensive preparation across the Berlitz team. Designing creative materials, developing presentation content, organizing our prize draw, and building our exhibition stand all served one purpose: helping visitors quickly understand how Berlitz can support both individual learners and entire organizations in achieving their language learning goals.
We also made sure our colleagues arrived fully prepared with the latest information and insights. After all, one of the greatest strengths of Business Fest lies in the quality of its personal conversations.
The corporate language training landscape is evolving rapidly. AI-powered learning solutions, flexible training formats, and measurable learning outcomes are becoming increasingly important. At the same time, many organizations continue to seek more traditional solutions, such as on-site group language training.
Our role is not to promote one approach over another, but to recommend the solution that best fits each client's needs - whether that's an innovative AI-supported learning programme or a more traditional classroom experience.
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That is one of Business Fest's greatest strengths: bringing together people who might otherwise never have crossed paths.
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Photos by: Balázs AndorkóPacking up our stand certainly wasn't the end of the story - in many ways, it was only the beginning.
In the days and weeks following Business Fest, our colleagues continue the conversations that started during the event. Initial introductions often lead to more in-depth discussions, needs assessments, and eventually long-term partnerships built on trust and shared goals.
Business Fest once again proved that business is a team game: above all, it's about people and relationships. We are proud to have been part of such an inspiring community.
If we haven't had a chance to speak in person yet, but you'd like to learn how Berlitz can support your company's language training goals, we would be happy to get in touch with you.
👉Get in touch and request a personalised consultation about our corporate language training solutions.
Or visit us at upcoming events and let's get to know each other in-person.
👉Follow us on LinkedIn to stay up to date with Berlitz events, industry insights, and the latest news.
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attending their very first ball. And in many ways, that's exactly what we were.
This year marked our first-ever appearance as an exhibitor at Business Fest, and, as the event's language partner, we were also given the opportunity to take the stage and deliver a presentation. We embraced every moment of it, making the most of countless conversations with our corporate partners, HR professionals, Learning & Development leaders, and business decision-makers.
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