After navigating the global challenges of recent years, Berlitz is well positioned for significant growth. Our strategic vision combines our proven methodology with generative technology to expand our reach and transform how the world learns languages.

Key strategic pillars

Human-centered learning at our core

The Berlitz Method and our global instructor network are our key differentiators in market. Our research shows students prefer human instruction over AI-only approaches, with significantly better learning outcomes. This gives us a sustainable competitive advantage as we scale, where technology enhances our proven methodology rather than replacing it.

Technology amplifies our strengths

We're innovating how we deliver education: personalizing learning journeys and leveraging AI to enhance both student and instructor experiences.

Expanding our market reach

With the most effective method, proven products, and unmatched instructor network in place, we're focused on reaching more learners, consumers, and corporate customers worldwide.

Expanding our market opportunity

Berlitz serves diverse segments - individuals, corporates, schools, and governments - supported by a strong global customer base and an unmatched worldwide network of instructors.

Industry trends creating opportunity

Generative AI enables personalization, adaptive learning, and 24/7 support.

Global talent development increasingly requires multilingual, culturally aware teams.

Human-centered teaching remains essential for serious learners’ outcomes, cultural sensitivity, and emotionally intelligent instruction.

Who we serve

Individuals & consumers

Private and group instruction, self-paced digital programs, and immersive cultural training.

Corporate clients

Language and intercultural training for global teams, industry-specific programs, and language proficiency testing.

Schools

Curriculum partnerships, after-school language programs, and summer immersion camps.

Governments

Language training for diplomatic, defense, and immigration agencies; testing and certification services.

How we deliver

Online

Self-paced learning, live virtual classes, and AI-enhanced speaking tools.

In-person

One-to-one, group, and intensive immersion at Berlitz centers or client locations.

Blended

Integrated live instruction and self-paced study, allowing learners to combine flexibility with real-time coaching.

Our sustainable competitive advantage

Complemented by more than 145 years of brand trust, our competitive advantages are compelling and sustainable.

Proven pedagogy

The Berlitz Method is proven to be the most effective way to learn a language.

Global reach

A network of instructors, with an established global customer base.

Aligned products and services

The most effective method paired with the right products and expanding technology-enabled offerings.

Authentic purpose

Improving people’s lives globally through language and culture.

Scalable innovation

AI augments our delivery while instructors ensure quality, cultural nuance, learner motivation and the human interaction that drives outcomes.

Innovation and milestones

AI integration at Berlitz to-date (since 2019)

  • Neural voices & synthetic video for faster creation of interactive learning activities.
  • Speech recognition to give real-time feedback in self-paced study.
  • LLMs & AI chatbots for more efficient learning design and 24/7 learner support.
  • AI speaking tutors for customized role plays and industry-specific vocabulary practice.
  • AI Speaking Test to accurately place learners without the need for a live oral assessment.
  • Interactive video avatars for realistic, personalized online scenarios.

Next steps in innovation

  • Personalized blending of live and self-paced learning, leveraging our curriculum and content library.
  • Instant scenario generation based on learner inputs.
  • AI-driven assessment & adaptive learning that dynamically adjusts to goals, preferences, style, and analytics.
  • Motivation and support tools for learners and instructors, and automated quality assurance.

Some of our AI-powered features

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Let's shape the future of global education together.