Manli is a UK-based researcher, content creator and strategist with a background spanning social sciences and humanities. As an academic researcher for many years, she published articles and curated exhibitions on consumer culture, social media, and user experience. After completing her PhD, Manli became a Research and Insight Expert at Nianzhi. Her work empowered organizations to sculpt brand identities, broaden audience reach, and expand globally.

Being a multilingual adventurer, she is passionate about exploring cultures, learning languages and studying people’s experiences and values. Through these adventures, she strives to nurture boundary-crossing communications and border-crossing connections.