The Berlitz difference starts with the instructor

At Berlitz, the quality promise doesn’t begin in the classroom. It starts long before an instructor teaches their first lesson. According to Martin, “We invest a lot of time, effort, and energy selecting the right kind of people to join the team.”

Once selected, instructors go through rigorous initial training followed by a three-month development period. This isn’t a box-ticking exercise—it’s hands-on mentorship, live lesson observations, and detailed feedback loops. Not everyone makes it through, but those who do are continuously supported with coaching, peer workshops, and supervisor check-ins four times a year.

What’s the goal? To ensure every instructor—from Tokyo to New York—is capable of delivering a student-centered lesson that prioritizes real-life communication, student talk time, and personalized learning.

A unified global standard, from Frankfurt to São Paulo

One of the biggest competitive advantages Berlitz holds is its global consistency. Whether a corporate client has employees in Berlin, Dubai, or Mexico City, they can expect the same Berlitz experience. That’s not a coincidence—it’s a product of deeply standardized processes, training protocols, and quality checks implemented across the organization.

"Instructors know what it takes to teach a great lesson"

We made it a priority. Every one of our quality and training leaders started out as instructors. They know the grind. They know what it takes to teach a great lesson. So they’re the perfect people to train and support our teams.

Martin Petry, Director of Quality & Training

This insider knowledge ensures that training isn’t theoretical—it’s practical, relevant, and field-tested.

Premium experience = Premium outcomes

When students choose Berlitz, they’re not just buying lessons. They’re investing in a language journey that often ties directly to career advancement and personal growth. That comes with high expectations—and Berlitz owns that.

To meet these expectations, we manage them early. We’re transparent about what a student should expect, and we make sure instructors understand what their learners want to achieve. That alignment is critical.

From there, every lesson is designed to help students practice in real-world scenarios, making each class immediately applicable to daily life or work situations.

Feedback is a built-in feature

Berlitz doesn’t wait for problems to emerge—we proactively collect lesson-level feedback from students in real time. After every session, students have the possibility to answer a quick survey. The most telling question: How satisfied were you with your instructor today?

The numbers speak volumes:

  • Over 97% satisfaction rate
  • 85% of those students are "very satisfied"

Instructors see this feedback, use it to improve, and feel motivated knowing their efforts are appreciated. It’s not just anecdotal—this data helps shape ongoing training and even instructor visibility, especially for private learners who can select their favorite instructors for future lessons.

Growth never stops

Beyond formal evaluations, Berlitz offers ongoing professional development workshops throughout the year. Topics vary—from adapting third-party content in less common languages to mastering correction techniques and goal setting—but the intent is always the same: make good instructors even better.

And these workshops aren’t stale lectures. “They’re good fun,” Martin says, smiling. “They’re interactive, collaborative, and focused on making lessons more effective and engaging.”

Why it all matters

Consistency isn't just a nice-to-have. For global companies and serious learners alike, knowing that a Berlitz course in Paris is just as effective as one in Tokyo is a deal-maker.

In Martin’s words:

We work with a lot of corporations that have employees all over the world. It’s important that the service we provide is consistent—whether that employee is based in Frankfurt, Tokyo, or New York.

Berlitz isn’t trying to be your average language school—and that’s the point. The combination of robust instructor training, global standardization, real-time feedback, and ongoing development creates a premium ecosystem that prioritizes one thing above all: your success as a learner.

No matter where you are in the world, with Berlitz, you're in expert hands.

Want to experience the Berlitz difference yourself? Start your journey today.